There are numerous press release firms that offer both the writing and distributing of pr releases on the Internet. We’ve used a few of these companies and we have experienced very little results and paid for it through the nose. In fact, as a locally based company, we have seen far more results from writing and distributing our press announcements to local publications ourselves. Getting a press release published in many small local newspapers at once may also be just as effective as getting try this website in a major publication. No matter what you hear, the truth is newspapers still beat local search methods on the Internet with regards to driving customers to your door that are ready to purchase. The only real difference is the buying price of the advertising. Newspapers are incredibly expensive to “advertise” in however they will publish your press release free of charge!
Writing an excellent press release and mailing it to the correct people is generally the quickest and most inexpensive way for any business to create a lot of exposure, new customers and orders. Unfortunately, a majority of small companies usually do not write or distribute a single press release ever. You need to make writing and distributing pr releases part of your well rounded marketing scheme.
What a lot of small businesses don’t realize is that many magazines and newsletters depend upon press releases to fill their pages. They will use your writings as “filler.” And all you have to do to help you get press release printed in a few publications is to usually mail the publisher a copy of your press release.
We utilized many free press announcements when our team was new back before we had enough money to get advertising. We still use press releases today for just about any newsworthy reason we could. Over the years we’ve learned that when writing a press release, these are our main objectives:
To obtain the press release accepted by the newspaper editor and printed in the publication. Once printed, to get the pr releases read by people who get get the publication the press release is printed in. To get the desired reaction from those who browse the press release and are potential prospects. The desired action was created before we write the press release.
We’ve learned that writing a press release that appears and reads like an article from your magazine has a better chance of winding up being a featured article in the magazine than one that reads as an advertisement.Here’s how to write a press release which gets your company noticed.
Guide to Acquiring a Press Release/Article Published – Identify magazines, newsletters and newspapers whose readers are specifically thinking about the product or service your press release is going to be about. Although “carpet bombing” does work avoid the general interest publications which cover a wide range of subjects and target only the publications that reach your potential customers.
Once you’ve identified a certain publication that reaches your target market, call and ask to get a sample copy from the publication mailed for you. Using the Sample copy in the publication at hand, examine it and identify all of the pr releases or press release/articles printed inside it. Make use of the sample press release or article already printed in the selected publication as a guide to write your personal press release. Structure your press release to ensure that it closely resembles ones already printed within the publication. Include each of the elements based in the printed press release. This can include photos, typestyle, total duration of Press release, length of headline, everything.
Once you’ve written and proofread your press release, print it out in a format that fits in the magazine. This is so you’ll have an idea of methods it’ll look if the magazine accepts it. When the press release is too long or too short, remedy it. You would like to make sure your press release/article is simply suitable for the magazine. After you’ve done all of this, print the press release on your laser printer making use of your best paper, attach a top quality monochrome photo, write a brief resume cover letter, and send the press release for the editor in the publication.
Continue this same process with several other publications. On all press announcements (but not on articles) include the phrase, ‘Review copies available’. This gives the editor a chance to choose to write a full review pwauyp the product. Don’t accomplish this on articles because they must be the same in principle as an evaluation for that product anyway.
Always add a photo with all the press release. We head to great lengths to pose the photo in a manner that is probably to interest potential customers. Always send a press release in a 9 x 12 envelope, using a cardboard insert to help keep it from being bent. Always call the magazine and identify the correct spelling in the name of the person the press release article should be sent to.
Always expect to answer questions about anything printed in the press release. The editor may call, and if the press release is printed customers will call. Always treat these calls like these are the most essential ones you’ll ever get, because they are.